Photo Credits: Line Brusegan
In haute couture, the runway is only the final breath. The true heartbeat pulses earlier, elsewhere—behind closed doors, where silence speaks and ritual begins. It is there, in the sacred hush of the backstage, that the Fall/Winter 2025–26 collection of George Hobeika first came to life.
Photo Credits: Line Brusegan
Though distant from the immediate chaos, one doesn’t need to be present to sense the orchestration: the precision of hands, the poetry of craftsmanship, the emotional choreography that unfolds long before the lights rise. From atelier to presentation, this collection—an ode to sculptural femininity and celestial glamour—carries the unmistakable fingerprints of devotion.
Photo Credits: Line Brusegan
Backstage, we imagine a quiet electricity. A place where gowns suspended on golden hangers resemble ancient artifacts—rich with crystal constellations, liquid silks, velvet shadows. The weight of each garment not measured in grams, but in hours, in breath, in care. This is the luxury of time, distilled.
George and Jad Hobeika’s vision continues to refine its own language—equal parts grace and command. In every silhouette, one sees their dual sensibility: old-world elegance rewritten through modern light. And behind each seam, an army of artisans whose work is not just technical, but deeply human.
Photo Credits: Line Brusegan
What lingers from this imagined backstage is not the stress or spectacle, but a meditative focus. No excess. No noise. Just intention. A model waiting barefoot in silence. A hairdresser adjusting a strand with reverence. A final stitch sewn not as correction, but as blessing.
Photo Credits: Line Brusegan
To witness a Hobeika couture show is to witness beauty in its completed state. But to consider what happens before the invisible labor, the quiet refinement is to understand that couture does not begin with an audience. It begins with a whisper, a gaze, a thread passed through a needle in stillness.
Backstage is never just behind. It is beneath, within, before.
And in the case of George Hobeika, it is also where dreams first exhale.
Photo Credits: Line Brusegan
Photo Credits: Line Brusegan
