Behind The Runway at L’Oréal Paris Le Défilé SS27

Before the lights come up, there is a different kind of energy backstage at L’Oréal Paris Le Défilé SS27. Away from the spectacle of the runway, beauty is reduced to its most precise and intimate gestures: a final touch of colour, a strand of hair adjusted, skin perfected under the lights, and a constant exchange between the artists and the faces about to enter the show. It is in these moments, just before the first step onto the runway, that the true character of the event begins to take shape.

L’Oréal Paris/ Editorial Reproduction

Under this season’s message, Express Your Worth, beauty becomes less about perfection and more about presence. Backstage, that idea feels particularly tangible. Every look is carefully constructed, yet there remains something spontaneous in the movement, the concentration and the anticipation of the models waiting to be called. Between brushes, mirrors and last-minute adjustments, the glamour of the show reveals its quieter side: meticulous, human and intensely collaborative.

For a few moments, the backstage becomes its own world — one built on precision, instinct and transformation. Then the final look is approved, the doors open and the energy shifts. What was created in silence backstage becomes, in an instant, part of the spectacle.